Advertisement+In+America+-+Reflection

Advertisement in America has historically been an amazing representation of our capitalist society. Advertisements serve as anecdotal symbols for what we look for in an ideal American society. These images, while spanning across five decades, seem to all exude a similar ideal American life. In each ad, there are one or more beautiful white woman, and they are used as backdrops to promote a certain product. The McDonald's ad from the 1940's shows a white family driving in a nice car up to their popular restaurant. This seems to represent the ideal American evening. No company advertises discomfort or unrest. Each ad follows a very particular formula, and presents very specific elements. These elements are: beauty, comfort, consistency, and glamour. These works of art all serve as mediums to promote and sell a certain product. The details in these ads are masterfully crafted to fit into the fantasy American life, therefore defining the fantasy American character.

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